Why radio still matters in 2021.

In this blog post, we are going to look at the reasons why radio is still important in 2021!

Ever since the first radio programme was broadcast by Guglielmo Marconi, in 1895, radio still plays a huge role in broadcasting and continues to evolve, to this day. 

We are going to look at 4 reasons why radio is still relevant in 2021.

1.You can access radio stations on the Internet. 

Radio has cleverly developed, to suit the needs of its listeners. Internet radio makes itself easily accessible, meaning that you simply visit a radio website, where you can listen to scheduled programmes, live or prerecorded.

2.Radio is, therefore, more flexible.

Following on from the previous point, radio stations are not only easily accessible on the Internet, but you can listen to radio programmes from your computer or mobile phone. You no longer have to rely on listening to the radio in your car!

3.Listener engagement is much easier with radio.

This is what makes radio unique, in comparison to other forms of media. Live radio programmes, for example, are appealing, due to the increased likelihood of listener engagement. Listeners, for example, are able to call in, participate in discussions, give their input and so on. With other forms of media, listener engagement is restricted to either podcast downloads, YouTube channel subscriptions and messages. 

4.This, therefore, builds a rapport between the radio host/DJ and their listeners.

As a result, listeners are likely to enjoy the radio programme more, because they have been given the opportunity to express themselves. Listeners can also engage with the radio host/DJ, by asking them questions, relevant to the programme or even discuss relevant themes. This, in turn, helps to create a positive image of the radio host, as an individual who is relatable, engaging and relevant.                                

In conclusion, radio is still a popular medium, because it enables a deeper relationship to form between the listeners and the host. Internet radio, in particular, is also easily available and flexible, for modern day listeners.