Following on from our previous blog post, we show you more tips, which you can use to make your content easier to digest!
Following on from the first article, (feel free to read the first one, if you have not already), the pizza has been delivered to your house. You are ready to eat it. How is the pizza? Is it hot? Is the cheese stringy? Does the cheese taste good? Are the toppings fresh? More importantly, are the flavours familiar?
A good pizza is not only hot, gooey, and tastes fresh, but the flavours are recognisable. There is nothing new, different, or complicated about your favourite pizza because you have had the same pizza many times before.
This is the same with a podcast. Recently, one of our colleagues listened to a podcast about technology. After a minute, they said they switched off. Now they LOVE technology, yet they said they were so put off by the episode, they decided not to even consider other episodes, let alone listen to them.
The audio editing was fantastic and the music was appropriate, but the technical jargon (or simply put, the complicated terms and expressions, used in the interview), made them feel detached from the conversation.
It is very important to make the listener feel comfortable and you want them to be able to identify with what you are saying, otherwise, they will stop listening and won't listen to other episodes, let alone download them. You do not want to make your listeners feel like children, but at the same time, you should appreciate that not everyone has the same amount of knowledge on topics as yourself! Keep it simple! Keep it concise and easy to understand, so that listeners can identify with what is being said!
In conclusion, if you are creating a podcast, keep the language simple!
Think of it like this, If you know not to put horse meat pepperoni on a pizza, you should not use unfamiliar language or jargon for a podcast episode!